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A Legal High with Graham Seldon

Welcome to A Legal High podcast. In this series host, Graham Seldon, interviews experts for their big picture views on what's happening in the legal industry. Graham and his guests discuss the opportunities and challenges facing business development, marketing and communications professionals who work in law firms.

This podcast is brought to you by Seldon Rosser specialists in recruiting business development and marketing experts for roles in professional services firms across the Asia Pacific region.

 

Jun 22, 2020

Welcome back to A Legal High. In this episode host, Graham Seldon, is joined by George Beaton and Jon Huxley, who give their insights on CX for legal firms including:

  • The four phases of CX
  • How clients are happy to pay more for a great client experience
  • The top 3 drivers of client satisfaction
  • The role BD & M play in...


Mar 18, 2020

As a marketing discipline, communications is often the poor cousin in law firms, relegated to the back corner while the favourites, BD and client relationship management take centre stage. But this view of communications is outdated. Used strategically, communications is a critical element of any marketing, BD or client...


Feb 14, 2020

Does your firm want to implement a sector strategy? Or are you a generalist BD looking to move into a sector specialist role?

Our guest on this episode of A Legal High is Darren Milo. Darren worked for over 20 years in strategic business development with global law firm Herbert Smith Freehills, both in Australia and the...


Dec 4, 2019

In episode 4, Graham Seldon interviews leading sales coach, Keith Dugdale.

Through is work as a consultant to firms globally Keith has noticed:

  • Firms getting squeezed on price
  • Clients being less loyal to one firm
  • Services being commoditised through AI (particularly in the USA)
  • Firms tendering for business when there is...


Nov 14, 2019

Move beyond providing transactional technical legal advice to really thinking deeply about meeting the long term needs of clients is the advice from NAB's Customer Executive for Professional Services, Brett Moore.

Earlier this year, NAB published the Legal Services Industry report, which had some findings many legal...